Advertise with Pressing Matters

Our readers are football fans in the UK and Ireland who follow the Premier League, the EFL and the European nights. They come to us for the news, then stay for the travel guides, the kit reviews, the fantasy picks and the odds explainers.

Where partner articles appear

Hosted articles are published in the sections where they make sense to readers, alongside our own journalism:

• Fantasy & Betting: for sportsbooks and fantasy platforms.
• Away Days: for travel, accommodation and food and drink brands.
• Kit Room: for kit, boots, retail and lifestyle brands.
• Money in Football: for financial, payments and crypto brands.

They use the same article page as our own stories, appear in section lists and the latest-stories feed, and live at normal article addresses. They are never placed as the homepage lead story.

How they are labelled

Every partner article carries the label Partner content above the headline and on every card that links to it. A note at the top names the advertiser and makes clear the newsroom did not write it. Links to your site are marked as sponsored links.

Rules for betting, casino and crypto partners

• Betting and casino articles end with an 18+ note and a short safer-gambling line linking to free national support.
• They must not be aimed at under-18s and must not present gambling as a way to make money.
• Crypto articles end with a short risk note: prices are volatile and the article is not financial advice.
• Operators must hold the licences required to advertise to people in the UK and Ireland.

What we will not do

We do not sell news coverage, change our reporting for advertisers, or run tracking pixels. Our editorial team reviews every partner article against these rules before it goes live.

Talk to us

For rates, formats and availability, email [email protected] with a line about your brand and the section you are interested in.